Evansville Offers Travelers Overall Peace of Mind
Evansville Regional Airport (EVV) launched “EVVantage” in May to promote the airport’s innovative efforts that continually provide travelers a safe, healthy experience and overall peace of mind. As part of EVV’s strategic marketing to message the EVVantage, the airport created a microsite that has become travelers’ COVID-19 health and safety one-stop shop, sharing updates on cleaning procedures, protocols and requirements by EVV and its airlines. The site provides direct links to the airlines’ COVID-19 response plans, coupled with detailed information highlighting the updated cleaning protocols and tools that EVV is utilizing to keep airport travelers safe. Among some of EVV’s health and safety enhancements are the use of new electrostatic disinfecting sprayers, social distancing floor markers and signage that span from terminal entrances to jet bridges, increased hand sanitizer stations and Personal Protective Equipment (PPE) dispensers with free individually wrapped masks. EVV also uses this digital real estate to educate travelers on the airport’s air purification system, which is the gold standard in air purification technology, recently proving effective against COVID-19. The EVVantage microsite illustrates all of these enhancements with a great deal of visual graphics, making them easier to convey and understand. The site continues to perform extremely well, quickly soaring to a top 10 EVV webpage with the average site visitor spending a duration of more than three minutes on the page, which tells the airport their content is being delivered and well-received.
The airport amplifies its website messaging with in-terminal, social media and email marketing, accompanied by proactive media outreach, which has scored Evansville some positive print and television media throughout the pandemic.
EVV’s efforts to instill confidence in its passengers seem to be working. The airport has retained its five hubs and nonstop leisure destinations throughout these globally challenging times, and the airport’s passenger traffic and scheduled airline seat capacity continues to trend ahead of the national average for non-hub airports, which also strengthens Evansville’s case around the EVVantage and benefits of choosing EVV.
Ensuring the health, safety and overall peace of mind is key to rebuilding consumer confidence in air travel in today's current environment, and EVV’s endeavors are no exception. It is evident that from the moment travelers walk inside one of EVV’s three terminal entrances until they board their flight, they see a variety of clever safe-distancing messages shared across several channels letting passengers know about “A few steps to keep you safe” at EVV,” and to stay “6ft. apart before we depart.” Because at the end of the day, we all know that “distance takes us further,” and “we will get there together.”